Snowboarder Magazine, not to be confused with Snowboard or Snowboarding

Dual cover design of Sept 2010 issue. (snowboardermag.com)

General Info:

- Founded and created by Pat Bridges, who is still the editor.

- Part of Grind Networks’ Action Sports Group which is owned by Source Interlink Companies.

- Snowboarder’s website, www.snowboardermag.com, features videos, photos, contests, gear, articles and updates on a sleek design. A little too much advertising, though.

- Facebook page has nearly 30,000 fans and is updated multiple times a day.

- Twitter account, @snowboardermag, has 11,000 followers and is updated many times a day.

September 2010 Issue:

- Interesting dual cover design with colorful pictures.

- Flips content at centerfold.

- Bold, bright fonts on both sides.

- Color schemes coincide throughout the cover content.

- “Not just a website” and “with extra bacon” are creative and funny subtitles on either cover.

- Free poster to attract sales.

Power Tools:

- Limbic Brain interprets colorful covers, photos and advertisements throughout the magazine.

- The Neocortex interprets the notes and articles throughout the magazine.

- Epistemological Shift can be seen throughout the magazine because there are many more vibrant pictures and advertisements than wordy articles.

- Technological Shift is shown in Snowboarder’s extensive website and social media efforts on Facebook, YouTube and Twitter.

- Ownership can be considered one of Snowboarder’s Principles because it is part of Action Sports Group which is owned by publishing giant Source Interlink Companies.

- Emotional Transfer is used throughout the magazine in its pictures and articles to transmit the overall feeling that “snowboarding is awesome.”

- Snowboarder is filled with Symbols such as well-known mountains, logos, company advertisements and well-known professional snowboarders.

- Humor can be found throughout the magazine, especially on the covers with “not just a website” and “with extra bacon.”

- Beautiful People is a concept seen throughout most of the advertisements and photos, especially if you consider snowboarding beautiful.

- Testimonials are found in product reviews and articles from well-known snowboarding industry contributors and professionals.

Media Meditation #2: The Busiest Idea

In short, the first week of March can be marked as my busiest week this semester. The above video is a "teaser" for a ski and snowboard video project that 2 other friends and I have been filming for this season. The week up to its release, however, was pure misery. I was up past 2 AM most nights between balancing schoolwork, teaser editing, website coding and design, and the launch of our Facebook page. Somehow everything came together, just in time.

I'll let the video explain itself, but if you did not catch on, The Main Idea is a film collaboration between The Gold Project, CS Films and Juice. We will be producing a full-length ski and snowboard film as well as releasing webisodes for the rest of the season. We've filmed everywhere from the Chic Chocs to New Hampshire to Utah and we were very exited to present a peek at the footage. A few days after the release, a Newschoolers.com article was published, which can be found here. Make sure to follow us on Facebook!

(logo by Jake Caggige)

Here are a few photos from the season:

Adam Newhard at Jay Peak, VT (photo by Ian Ray)

Evan Williams in Syracuse, NY (Photo by Justin Cash)
Have a good one!