General Info:
- Founded and created by Pat Bridges, who is still the editor.
- Part of Grind Networks’ Action Sports Group which is owned by Source Interlink Companies.
- Snowboarder’s website, www.snowboardermag.com, features videos, photos, contests, gear, articles and updates on a sleek design. A little too much advertising, though.
- Facebook page has nearly 30,000 fans and is updated multiple times a day.
- Twitter account, @snowboardermag, has 11,000 followers and is updated many times a day.
September 2010 Issue:
- Interesting dual cover design with colorful pictures.
- Flips content at centerfold.
- Bold, bright fonts on both sides.
- Color schemes coincide throughout the cover content.
- “Not just a website” and “with extra bacon” are creative and funny subtitles on either cover.
- Free poster to attract sales.
Power Tools:
- Limbic Brain interprets colorful covers, photos and advertisements throughout the magazine.
- The Neocortex interprets the notes and articles throughout the magazine.
- Epistemological Shift can be seen throughout the magazine because there are many more vibrant pictures and advertisements than wordy articles.
- Technological Shift is shown in Snowboarder’s extensive website and social media efforts on Facebook, YouTube and Twitter.
- Ownership can be considered one of Snowboarder’s Principles because it is part of Action Sports Group which is owned by publishing giant Source Interlink Companies.
- Emotional Transfer is used throughout the magazine in its pictures and articles to transmit the overall feeling that “snowboarding is awesome.”
- Snowboarder is filled with Symbols such as well-known mountains, logos, company advertisements and well-known professional snowboarders.
- Humor can be found throughout the magazine, especially on the covers with “not just a website” and “with extra bacon.”
- Beautiful People is a concept seen throughout most of the advertisements and photos, especially if you consider snowboarding beautiful.
- Testimonials are found in product reviews and articles from well-known snowboarding industry contributors and professionals.
I love your subject line here, Joey.
ReplyDeleteHilarious.
Let's be sure we get our snowboard mags straight, eh? Ha.
Your "bulleted" approach to your analysis of the mag is novel, and thanks to your highlighting, works here in this context.
And you use Web 2.0 tools to your advantage.
Excellent work!
Dr. W